Why 250g Private Label Coffee Is a Smart Move for Your Café

More cafés are turning to private label retail coffee as a way to strengthen their brand, boost revenue, and offer customers a way to take the in-store experience home. A 250g bag is the sweet spot: easy to stock, easy to sell, and just the right size for at-home brewers. If you’re not already offering your own branded retail coffee, now might be the perfect time to start.

What Is Private Label Café Coffee?P

rivate label coffee lets cafés sell their own branded bags—usually featuring their house blend or a signature roast—without managing roasting or packaging themselves. A roasting partner handles production, while the café focuses on what it does best: delivering a memorable customer experience.

Why 250g Makes Sense

The 250g size is a retail-friendly standard. It’s big enough for customers to enjoy multiple brews at home, but compact enough to feel approachable. It also fits neatly on shelves, in hampers, and on café counters without taking up too much space.

Benefits for Your Business:

• Brand extension: Reinforce your café identity outside the store—your coffee becomes part of your customer’s daily routine.

• Revenue boost: Generate extra income from the same coffee you already serve, with minimal additional labour or space required.

• Customer loyalty: Selling your blend helps turn casual drinkers into regulars and brand advocates.

• Professional look: With custom labels, packaging, and storytelling, you position your café as a premium, credible brand.

• Low-barrier entry: You don’t need to roast or pack in-house—roasting partners can handle production to your specs.

Benefits for Your Customers:

• Take-home experience: Customers can enjoy your coffee outside your café, which deepens their brand connection.

• Perfect for gifts: 250g bags make excellent small gifts or additions to hampers—especially if they’re well-packaged.

• Trust in quality: They already love the coffee in-store. A branded bag tells them it’s the same quality they enjoy every day.

Final Thoughts

Private label coffee isn't just for big brands anymore. With 250g bags, cafés of any size can offer a retail product that feels personal, premium, and totally on-brand. It’s a smart, sustainable way to grow revenue and deepen customer connection—one bag at a time.