Ublend at work

Another new customer stepped through the whole pathway with us, start to finish, and it’s the sort of story that shows why we built this thing in the first place.

They jumped onto the online Build Your Own Blend tool, played with origins and ratios, settled on something that felt right for their crowd, then pushed the button for a 25 kg test batch. We roasted it, cupped it, sent it out.

They ran it through their shop and online channels, checked the reaction, then came back with straight, honest feedback. No fluff. Exactly what we want.

We took that back into the roastery, nudged the roast curve, tightened things a little, kept the character but lifted the sweetness through the cup. They tasted the update and it clicked. That moment when a customer feels the coffee become their coffee is why this whole model works.

Now they’re shifting into a 100 kg production run with their own brand on the bag. Real volumes. Real identity. Real market traction. And it all started with a simple slider-based blend builder and a willingness to test the idea before diving in.

This is Ublend doing what it was built to do.

Take someone from concept to cup without drama.

Transparent, adaptable, scalable.