Our BLOG

When coffee stops being generic, things change. Most cafés sell coffee. Few actually own it. That gap matters more than people think. With Ublend, the moment you move from an off-the-shelf blend to your own branded coffee, you step into a different lane. One that is quieter. Stickier. Harder to copy. Customer differentiation starts at the cup. Same machine. Same milk. Same barista. Yet the flavour is unmistakably yours. Regulars notice. They might not say it straight away, bu

Another new customer stepped through the whole pathway with us, start to finish, and it’s the sort of story that shows why we built this thing in the first place. They jumped onto the online Build Your Own Blend tool, played with origins and ratios, settled on something that felt right for their crowd, then pushed the button for a 25 kg test batch. We roasted it, cupped it, sent it out. They ran it through their shop and online channels, checked the reaction, then came back w

Some coffees shout. Maragogype… it doesn’t bother. It just arrives — oversized, slightly surreal — and suddenly the whole table feels smaller. These beans are huge , the kind that make customers at the roastery double-take and ask whether something mutated in the bag. And they’re right. It did. Maragogype began as a natural mutation of Typica in the Maragogipe region of Bahia, Brazil, before wandering through Nicaragua, Guatemala, Mexico — each origin adding tiny twists to it