The Ultimate Private Label Coffee Launch Checklist

Thinking of launching your own coffee brand? Here’s a quick-start checklist to get you from idea to shelf — fast.

1. Define Your Brand

   • Who are you targeting? What do you stand for? Your brand identity will guide your flavour, design, and tone.

2. Choose a Coffee Format

   • Beans, ground, or Nespresso®* compatible capsules? Start with what suits your customers best.

3. Pick Your Blend

   • Go with a ready-to-go blend or develop a custom roast. Taste test, cup it black and in milk, and choose what fits.

4. Design Your Packaging

   • Decide on size, finish, and whether to use a label or fully printed bag. Include your logo, story, and key details.

5. Understand MOQs

   • Most private label programs start at 50kg. Plan your volumes and reorder cycles.

6. Plan for Storage & Delivery

   • Where will you keep your coffee? Will you sell retail or online? Choose valve-sealed bags for freshness.

7. Set Pricing & Margins

   • Know your cost per unit and target retail/wholesale price points. Keep it simple and profitable.

8. Prep Your Launch

   • Get product photos, write your brand story, and train your team on how to talk about the coffee.

Ready to Launch?

At Ublend®, we make private label coffee simple, scalable, and totally yours — from blend to bag.